What should I charge a client who is asking me to design a professional movie poster for them?
Question by Eli D: What should I charge a client who is asking me to design a professional movie poster for them?
Best answer:
Answer by samantha
I used to work with a guy that did posters for certain events. He based his fees on how many colors were used, how much text, how many images, and the estimated amount of work- he’d charge anywhere from 0- ,000- it always depended on the job.
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Since this is a contractual job, you should charge a minimum of $50 per every hour you expect to put into making the poster. Round that figure up or down so it sounds good, and there you go. I expect whatever figure you come to, will be cheaper than if they hired a professional art design studio to make the poster. If it comes out to less than $1,000 then you aren’t charging enough.
I don’t mean this to be offensive at all. But the fact is, if you’re asking what to charge, you CAN’T be designing a professional movie poster. Or, to put it another way, you may well be a gifted artist, but there are people who specialize in movie marketing and art posters. They will charge the going rate for such things — and this will depend on things like the type of picture it is, the size of the marketing budget, etc.
With all of that out of the way, let’s consider what you, the professional, talented artist (but not professional poster-maker for Hollywood) should charge. Graphic artists working on contract charge between about $50.00 and $100.00 per hour for their time, and usually, the time is charged at a minimum of at least 8 hours. In addition, expenses such as materials or shipping costs will be extra.
Instead of charging an hourly rate, I’d suggest you estimate (generously) what the job will involve in terms of effort (including meetings with the client, background reading of the script, etc), then give them a fixed price for design — say $2,500. It’s likely that a Hollywood specialist could charge much more — but you’re not there yet. Use this experience to stuff your portfolio, so the next time around, YOU’RE the professional.
If you’re really ambitious, you could arrange and manage the printing, taking about a 15% commission on the printing costs. But you’d better be very familiar with the printing business, and be on good terms with some printers, before you do something like this. It might be a good idea to set up these relationships for the next time around.
Good luck!
Depends on the budget of the movie. Bigger budgets could be as much as 5% total, or smaller budgets could be as little as 0.5% total.
Say a movies budget is 30k. Up to 1500 would be reasonable to charge.
But if their budget is, say, 1500, it could go as low as 15.
See?